Built by People Who've Lived the Problem
We got tired of clunky HR tools that nobody wanted to use. So we built the platform we wished existed.
The Founder
Mauricio Xavier
Founder & CEO
I built LVL Up Performance because I saw firsthand how broken performance management is at most companies. Annual reviews that nobody prepares for. Feedback tools that collect dust. HR systems that feel like they were designed in 2005.
I wanted to build something different: a platform where giving feedback is as easy as scanning a QR code, where goals actually connect to company strategy, and where HR tools don't need a training manual.
LVL Up Performance is the result of that frustration turned into code. We're bootstrapped, opinionated, and obsessed with making performance management something teams actually want to use.
Our Mission
To give every team — from 5 people to 500 — a single platform for goals, feedback, reviews, and HR that people actually open voluntarily.
Our Vision
A world where performance management isn't a dreaded quarterly ritual but a continuous conversation that helps people grow.
How We Build
People First
Every feature exists because a real team asked for it, not because a competitor has it.
Radical Simplicity
If it takes a training session to explain, we haven't finished designing it yet.
Honest Growth
We're bootstrapped. We grow by building something good, not by outspending the competition.
Our Story
LVL Up Performance started in 2024 as a side project. The idea was simple: build a performance management tool that doesn't make people groan when they hear "it's review time."
The first version had three features: goals, feedback, and a QR code that let anyone give instant peer recognition. Teams loved the QR code concept so much that we knew we were onto something.
Since then, we've expanded into a full platform — OKRs with key results, 360-degree reviews, AI-powered coaching, career portfolios (LVL Proof), HR tools, and a gamification system that makes people actually want to engage. We're still early and growing, and we're looking for teams who want to grow with us.
Where We Are Today (Honestly)
What's Real
- Full platform: OKRs, reviews, feedback, recognition, HR tools, AI coaching
- Bootstrapped and profitable from day one
- Built by a small team that ships fast
- Data encrypted in transit (TLS) and at rest (AES-256)
- Row-level security on every database table
- GDPR data export and deletion tools
What We're Working Toward
- SOC 2 Type II certification (in progress)
- Enterprise SSO (SAML) support
- Mobile apps for iOS and Android
- More integrations (Slack, Teams, Calendar)
- Growing our customer base beyond early adopters
Want to Try It?
The best way to know if LVL Up fits your team is to use it. Free plan available — no credit card required.